The Fujifilm-Xerox Split: What Actually Happened (and Why Aussies Still Say 'Fuji Xerox')
If you still call your office copier a "Fuji Xerox", you're not wrong exactly, you're just a few years behind a corporate split that's easy to have missed.
How the joint venture worked
For decades, Fuji Xerox operated as a joint venture between Fujifilm and Xerox Corporation, selling and supporting Xerox-designed printing and document technology across Asia-Pacific, including Australia, under the combined Fuji Xerox name.
The split, step by step
- 2019: Fujifilm acquired the remaining shares in the joint venture from Xerox, taking full ownership of the business.
- 31 March 2021: The Technology Agreement between Fuji Xerox and Xerox Corporation reached its expiration date and was not renewed, formally ending the technology-sharing arrangement between the two.
- 1 April 2021: The parent company completed its own rename to FUJIFILM Business Innovation Corp, and Fuji Xerox Australia officially became FUJIFILM Business Innovation Australia as part of a region-wide rebrand.
From that date, the Australian business began selling and marketing Fujifilm-branded products and services, while continuing to sell existing Fuji Xerox-branded stock for a transition period. The rebrand was explicitly framed by the company as a shift beyond traditional printers and copiers into cloud, AI and IoT services, not just a cosmetic name change.
What this means if you're still running a "Fuji Xerox" machine
- The device itself hasn't changed, but the company behind the badge has: local sales, service and consumables for that badge are now run by Fujifilm Business Innovation Australia, a separate company from Xerox Corporation.
- Xerox re-established its own direct presence in markets like Australia after the split, rather than continuing to operate through the old joint venture structure.
- If you're chasing consumables, support, or warranty service for an older unit, it pays to check which of the two companies actually covers your specific model now, since they are no longer the same business.
It's a good reminder that a printer badge is a snapshot of corporate structure at the time of manufacture, not necessarily who you're dealing with today. The same logic applies more broadly across the printer industry, plenty of "brands" have changed hands, merged, or quietly split since the machine on your desk was made.
Still need consumables for an older machine?
Whatever's on the badge, our Printer Finder can usually track down a compatible cartridge that fits.
Search by Printer Model →